BLACKPINK's "As If It's Your Last" Becomes Fastest K-Pop Group MV To Hit 100 Million Views

BLACKPINK’s latest music video has broken a record on their first anniversary!

The monster rookie girl group released the MV for their latest track “As If It’s Your Last” on June 22, and it quickly broke the record for the fastest K-Pop group MV to hit 10 million views.

It then grabbed the most views in 24 hours for a K-pop group MV in history, before continuing to become the fastest K-pop group MV to reach each milestone as views rose higher and higher.

In the early hours of August 8 KST, the MV broke another record when it hit 100 million views! It is now the fastest K-pop group MV to reach 100 million views, after surpassing that number in just over 46 days.

The previous record was held by TWICE’s “TT” MV, which reached the milestone in 71 days.

BLACKPINK now has four MVs that have hit 100 million views, an impressive feat considering they only debuted last August. Their other MVs to hit 100 million views are “BOOMBAYAH,” “Whistle,” and “Playing with Fire.”

Meanwhile, BLACKPINK and their fans BLINK happen to be celebrating the first anniversary of their debut on August 8. What an awesome anniversary gift!