BLACKPINK Breaks Another Record As "Kill This Love" MV Hits 100 Million Views

BLACKPINK’s music video for “Kill This Love” is breaking records faster than ever!

At approximately 2:15 p.m. KST on April 7, BLACKPINK’s latest music video for “Kill This Love” hit 100 million views on YouTube, taking two days, 14 hours, and 15 minutes to reach this number.

BLACKPINK’s “Kill This Love” is now the fastest K-pop music video to gather 100 million views, breaking the previous record of four days, 23 hours, and 20 minutes set by BTS’s “IDOL” in August 2018. This may be the fastest time to 100 million views for any artist’s MV on YouTube, however there is a lack of official sources that could confirm this.

Congratulations to BLACKPINK for breaking another record!

Watch the legendary music video for “Kill This Love” below: