BTS's "ON" MV Soars Past 100 Million Views In Less Than A Month

BTS just keeps on barrelling through milestones!

On February 28, BTS’s music video for “ON” debuted with 43.8 million views in the first 24 hours after its release, making it the seventh-largest debut in YouTube history. On March 26, at approximately 5 a.m. KST, the music video had surpassed 100 million views.

“ON” continues to set new milestones, grabbing BTS’s career-best ranking on Billboard’s Hot 100 by debuting at No. 4. BTS also topped the weekly charts of the world’s five largest music markets with their album “Map of the Soul: 7.”

BTS currently holds the record for the fastest Korean group music video to reach 100 million views, with “Boy With Luv” reaching the milestone in one day and 13.5 hours. BTS’s previous “ON” Kinetic Manifesto Film: Come Prima reached 100 million views within a week of its release.

Congratulations to BTS on another achievement!

Watch “ON” again (or for the first time, if you haven’t already) below!