YouTube Announces BLACKPINK's Lisa's "LALISA" MV Has Officially Broken Solo Artist Record For 24-Hour Views

BLACKPINK’s Lisa has officially set a record on YouTube!

On September 10 at 1 p.m. KST, Lisa made her long-awaited solo debut with her first single album “LALISA” and its title track of the same name. 24 hours later, the music video had amassed over 70 million views and was waiting for YouTube’s confirmation as YouTube’s official view count is often different from view counts that are measured in real time.

In the official tally revealed by YouTube on September 13 local time, the music video for Lisa’s title track “LALISA” recorded 73.6 million views during the 24-hour period following its release.

This is a new global record for the most amount of views in 24 hours for a solo artist, breaking the previous record set by Taylor Swift’s 2019 hit “ME!” with 65.2 million views. Including group records, Lisa’s achievement places her in sixth place overall, and among female artists, only BLACKPINK’s record comes before hers.

“LALISA” is a hip hop track with a bold brass riff and dynamic rhythm composed by 24, Bekuh BOOM, and Teddy. With the title referring to Lisa’s birth name, the song expresses the power of a name.

The music video garnered over 100 million views in only two days, making it the fastest music video by a soloist to reach the milestone. “LALISA” is also sweeping global digital charts. On the first day of the song’s release, “LALISA” had already hit No. 1 on iTunes Top Songs charts in at least 60 different regions. The total number of regions has expanded to 71 since then.

Furthermore, Lisa’s physical album sales have been setting impressive records as well, surpassing 700,000 stock pre-orders within four days. With only two days counting, Lisa has topped the weekly album sales charts for Hanteo Chart and Gaon.

Congratulations to Lisa on another impressive record!

Check out Lisa’s premiere performance of “LALISA” on “The Tonight Show Starring Jimmy Fallon” here!

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