October Variety Star Brand Reputation Rankings Announced

Oct 01, 2023

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from September 1 to October 1.

Yoo Jae Suk continued his reign at the top of the list this month with a brand reputation index of 2,969,829, marking a 26.36 percent rise in his score since September. High-ranking phrases in Yoo Jae Suk’s keyword analysis included “You Quiz,” “YouTube,” and “DdeunDdeun,” while his highest-ranking related terms included “talk,” “heartwarming,” and “comfortable.” The star’s positivity-negativity analysis also revealed a score of 89.07 percent positive reactions.

Shin Dong Yup rose to second place with a brand reputation index of 2,260,825, marking a 69.72 percent increase in his score since last month.

Meanwhile, Tak Jae Hoon took third place with a brand reputation index of 1,609,154 for October.

Ahn Jung Hwan climbed to fourth place with a brand reputation index of 1,497,883, marking a 41.04 percent increase in his score since September, while Park Myung Soo came in at a close fifth with an index of 1,424,894.

Check out the top 30 for this month below!