October Star Brand Reputation Rankings Announced

Oct 29, 2023

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of September!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from September 29 to October 29.

Soccer star Son Heung Min held onto his spot at the top of the list this month with a brand reputation index of 9,829,139, while Lim Young Woong took second place with a score of 8,518,029.

BTS maintained their position at third place with a brand reputation index of 7,920,754, and Lee Kang In followed in fourth place with an index of 6,556,810—marking a 98.55 percent increase in his score since September.

Finally, BLACKPINK rose to fifth place with a brand reputation index of 6,316,520, marking a 7.30 percent increase in their score since last month.

Check out the top 30 for this month below!