November Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from October 5 to November 5.

MBC’s “Home Alone” (“I Live Alone”) continued its reign at the top of the list this month with a brand reputation index of 8,694,930, marking a 65.22 percent increase in its score since October.

High-ranking phrases in the show’s keyword analysis included “Park Na Rae,” “Kian 84,” and “NCT,” while its highest-ranking related terms included “finish the course,” “challenge,” and “deliver.” The program’s positivity-negativity analysis also revealed a score of 91.78 percent positive reactions.

SBS’s “My Little Old Boy” rose to second place with a brand reputation index of 5,296,358, marking a 16.83 percent increase in its score since last month.

SBS’s “Running Man” climbed to third place with a brand reputation index of 3,953,157 marking a 12.77 percent rise in its score since October.

tvN’s “You Quiz on the Block” came in fourth place with a brand reputation index of 3,322,256, marking a 17.76 percent increase in its score.

Finally, JTBC’s “Knowing Bros” (“Ask Us Anything”) rounded out the top five with a brand reputation index of 2,890,141, marking a 12.52 percent rise in its score since October.

Check out the top 20 for this month below!

1. “Home Alone” (“I Live Alone”)
2. “My Little Old Boy”
3. “Running Man”
4. “You Quiz on the Block”
5. “Knowing Bros” (“Ask Us Anything”)
6. “Radio Star”
7. “Win or Nothing” (“A Clean Sweep”)
8. “Steel Troops 3” (“The Iron Squad 3”)
9. “How Do You Play?”
10. “The Village President’s People”
11. “2 Days & 1 Night Season 4”
12. “Street Woman Fighter 2”
13. “National Singing Contest”
14. “The King of Mask Singer”
15. “Immortal Songs”
16. “Same Bed, Different Dreams”
17. “Amazing Saturday”
18. “Golden Girls”
19. “Tralala Brothers”
20. “Shooting Stars” (“Kick a Goal”)

Watch NCT’s Renjun’s guest appearance on the latest episode of “Home Alone” with subtitles on Viki below!

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Or catch up on “My Little Old Boy” here:

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And “Running Man” below!

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