SM To Launch New Global Boy Group Through Reality Show With British Production Company

Nov 16, 2023

SM Entertainment is taking an official leap forward into the European market.

On November 16, SM Entertainment announced that they held a ceremony for the signing of a strategic agreement with the British production company MOON&BACK (hereinafter referred to as M&B) at SM’s headquarters in Seoul. The agreement is significant in that SM will officially begin their full-scale development and investment in global music and artist IP (intellectual property rights).

From SM’s side, CEO Jang Cheol Hyuk, CBO (Chief Business Officer) Jang Yoon Joong, CAO (Chief A&R Officer) Lee Sung Soo, and Creative Director Kangta attended the ceremony, while from M&B’s side, a total of nine executives including co-CEOs Nigel Hall, Russ Lindsay, Dawn Airey, and music director Ben Karter were present.

M&B is a production company specializing in television reality shows headquartered in London, England. One of the three co-founders Nigel Hall is a producer who worked on famous British shows such as “The X Factor” and “Britain’s Got Talent.” M&B will be in charge of casting members for the new boy group, and SM will provide K-pop production know-how such as music, music videos, and choreography.

M&B also plans to broadcast the production process of the new boy group in a six-part television series starting in the second half of next year in various countries including Korea, the United Kingdom, and the United States. Co-CEO Russ Lindsay remarked, “We are confident that the combination of SM’s creative skills and M&B’s seasoned experience and curating skills in global entertainment will give birth to a new TV series that can enthuse music lovers around the world.”