December Variety Star Brand Reputation Rankings Announced

Dec 02, 2023

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from November 2 to December 2.

Tak Jae Hoon topped this month’s list with a brand reputation index of 1,574,295, marking an 8.78 percent increase in his score since November. High-ranking phrases in his keyword analysis included “Dolsing Fourmen,” “Comedy Royale,” and “No Back,” while his highest-ranking related terms included “host,” “talk,” and “fun.” Tak Jae Hoon’s positivity-negativity analysis also revealed a score of 89.01 percent positive reactions.

Meanwhile, Yoo Jae Suk took second place with a brand reputation index of 1,476,433 for December.

Shin Dong Yup came in at a close third with a brand reputation index of 1,466,274, marking a 6.80 percent rise in his score since last month.

Lee Kyung Kyu took fourth place with a brand reputation index of 1,118,045, marking a 10.48 percent increase in his score since November.

Finally, Seo Jang Hoon rounded out the top five with a brand reputation index of 1,098,685.

Check out the top 30 for this month below!