February Variety Star Brand Reputation Rankings Announced

Feb 03, 2024

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from January 3 to February 3.

Lee Hyori topped this month’s list with a brand reputation index of 2,832,460 for February. High-ranking phrases in her keyword analysis included “Red Carpet,” “advertisement,” and “44 years old,” while her highest-ranking related terms included “host,” “honest,” and “reveal.” Lee Hyori’s positivity-negativity analysis also revealed a score of 85.81 percent positive reactions.

Yoo Jae Suk came in at a close second with a brand reputation index of 2,423,822, marking a 16.31 percent increase in his score since January.

Tak Jae Hoon took third place with a brand reputation index of 2,324,133, while Shin Dong Yup ranked fourth with an index of 2,251,219.

Finally, Jo Se Ho shot to fifth place after seeing a whopping 134.10 percent increase in his brand reputation index since last month. The star’s total score for February came out to 2,215,360.

Check out the top 30 for this month below!