February Boy Group Brand Reputation Rankings Announced

Feb 10, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from January 10 to February 10.

SEVENTEEN held onto their spot at the top of the list this month with a brand reputation index of 5,896,081 for February. High-ranking phrases in their keyword analysis included “NANA TOUR,” “encore tour,” and “Recording Industry Association of Japan,” while their highest-ranking related terms included “record,” “confirmed,” and “donate.” The group’s positivity-negativity analysis also revealed a score of 84.72 percent positive reactions.

RIIZE climbed to second place with a brand reputation index of 4,255,165, marking a 22.01 percent increase in their score since January.

THE BOYZ rose to third place with a brand reputation index of 3,263,313, marking a 7.07 percent rise in their score since last month.

BTS took fourth place with a brand reputation index of 2,835,330, while NCT came in at a close fifth with an index of 2,737,828 for February.

Check out the top 30 for this month below!