March Rookie Idol Group Brand Reputation Rankings Announced

Mar 01, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from February 1 to March 1. Only idols who debuted in 2022 or later were considered for the rankings.

RIIZE held onto their spot at the top of the list with a brand reputation index of 3,738,774, marking a 21.31 percent increase in their score since February. High-ranking phrases in RIIZE’s keyword analysis included “Love 119,” “Get A Guitar,” and “Wonbin,” while their highest-ranking related terms included “familiar,” “flourish,” and “receive love.” The group’s positivity-negativity analysis also revealed a score of 82.04 percent positive reactions.

TWS rose to second place for February with a brand reputation index of 3,117,868, marking a 93.20 percent increase in their score since last month.

LE SSERAFIM took third place with a brand reputation index of 2,680,460, while NewJeans came in fourth with a score of 1,897,611.

Finally, H1-KEY maintained their position at fifth place with a brand reputation index of 1,052,511.

Check out the top 30 for this month below!