March Variety Star Brand Reputation Rankings Announced

Mar 02, 2024

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from February 2 to March 2.

Yoo Jae Suk topped this month’s list with a brand reputation index of 3,054,677, marking a 8.36 percent rise in his score since February. High-ranking phrases in his keyword analysis included “Apartment 404,” “Running Man,” and “How Do You Play?”, while his highest-ranking related terms included “transform,” “consistent,” and “familiar.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 89.07 percent positive reactions.

Lee Hyori took second place with a brand reputation index of 2,443,821, while Shin Dong Yup ranked third with an index of 1,914,876 for March.

Park Myung Soo rose to fourth place with a brand reputation index of 1,508,718, and Tak Jae Hoon came in at a close fifth with a score of 1,487,031.

Check out the top 30 for this month below!