Star Brand Reputation Rankings Announced

Mar 05, 2024

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of February!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from January 29 to February 29.

Trot singer Lim Young Woong rose to the top of the list this month, scoring a brand reputation index of 6,957,165 for February.

Baseball player Ryu Hyun Jin shot to second place after seeing a whopping 174.74 percent increase in his brand reputation index since January. The athlete’s total score for the month came out to 6,839,407.

Meanwhile, soccer star Son Heung Min came in at a close third with a brand reputation index of 6,794,933.

SEVENTEEN climbed to fourth place with a brand reputation index of 4,972,307, marking a 16.63 percent rise in their score since last month.

Finally, ASTRO’s Cha Eun Woo rounded out the top five with an index of 4,828,250 after seeing an impressive 68.92 percent increase in his score since January.

Check out the top 30 for this month below!