March Idol Group Brand Reputation Rankings Announced

Mar 23, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from February 14 to March 14.

TWICE topped this month’s list with a brand reputation index of 4,640,746, marking a 72.79 percent increase in their score since February.

High-ranking phrases in TWICE’s keyword analysis included “ONE SPARK,” “Billboard,” and “ONCE,” while their highest-ranking related terms included “consistent,” “expand,” and “cheer on.” The group’s positivity-negativity analysis also revealed a high score of 91.08 percent positive reactions.

LE SSERAFIM rose to second place after seeing an impressive 110.55 percent increase in their brand reputation index, bringing their total score to 4,198,565 for March.

Meanwhile, (G)I-DLE took third place for the month with a brand reputation index of 3,603,108.

SEVENTEEN came in at a close fourth with a brand reputation index of 3,563,930, while NewJeans rounded out the top five for March with a score of 3,478,662.

Check out the top 30 for this month below!