March Movie Star Brand Reputation Rankings Announced

Mar 31, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from February 19 to March 19.

Choi Min Sik shot to the top of this month’s list after seeing a whopping 384.89 percent increase in his brand reputation index since February, bringing his total score to 10,205,758. High-ranking phrases in his keyword analysis included “Exhuma” and “occult,” while his highest-ranking related terms included “surpass,” “record,” and “success.” Choi Min Sik’s positivity-negativity analysis also revealed a score of 91.04 percent positive reactions.

Ma Dong Seok took second place for March with a brand reputation index of 7,949,941, marking a 41.43 percent rise in his score since last month.

Son Suk Ku jumped to third place after seeing an impressive 106.11 percent increase in his brand reputation index, bringing his total score for March to 6,753,095.

Choi Woo Shik similarly rocketed to fourth place after seeing a staggering 161.95 percent rise in his brand reputation index, bringing his total score for the month to 4,817,704.

Finally, Go Yoon Jung rounded out the top five with a brand reputation index of 4,455,294, marking a 16.86 percent increase in her score since February.

Check out the top 30 for this month below!