April Girl Group Brand Reputation Rankings Announced

Apr 14, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from March 14 to April 14.

ILLIT topped this month’s list with a brand reputation index of 3,347,912 for April. High-ranking phrases in the rookie girl group’s keyword analysis included “Magnetic,” “Billboard,” and “Spotify,” while their highest-ranking related terms included “record,” “honest,” and “confident.” ILLIT’s positivity-negativity analysis also revealed a score of 87.89 percent positive reactions.

Meanwhile, (G)I-DLE held onto their spot at second place with a brand reputation index of 3,072,509.

IVE took third place for the month with a brand reputation index of 2,644,317, while BLACKPINK came in at a close fourth with a score of 2,601,322.

Finally, BABYMONSTER shot to fifth place after seeing a whopping 148.09 percent increase in their brand reputation index, bringing their score to 2,574,551 for April.

Check out the top 30 for this month below!