May Variety Star Brand Reputation Rankings Announced

May 05, 2024

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 4 to May 4.

Jun Hyun Moo topped this month’s list with a brand reputation index of 2,167,968, marking a 59.62 percent increase in his score since April. High-ranking phrases in his keyword analysis included “Home Alone,” and “diet,” while his highest-ranking related terms included “long-running” and “lose weight.” Jun Hyun Moo’s positivity-negativity analysis also revealed a score of 84.40 percent positive reactions.

Meanwhile, Yoo Jae Suk took second place for the month with a brand reputation index of 2,032,402 for May.

Shin Dong Yup rose to third place with a brand reputation index of 1,679,238, marking a 28.79 percent increase in his score since last month.

Jang Do Yeon ranked fourth with a brand reputation index of 1,360,968, while Park Na Rae rounded out the top five for May with a score of 1,159,972.

Check out the top 30 for this month below!