May Rookie Idol Group Brand Reputation Rankings Announced

May 14, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from April 2 to May 2. Only idols who debuted in 2023 or later were considered for the rankings.

ILLIT topped this month’s list with a brand reputation index of 5,335,252, marking a whopping 253.52 percent in their score since last month. High-ranking phrases in their keyword analysis included “Magnetic,” “attraction,” and “Billboard,” while their highest-ranking related terms included “charming,” “popular,” and “all-kill.” The group’s positivity-negativity analysis also revealed a score of 87.54 percent positive reactions.

TWS took second place for the month with a brand reputation index of 4,377,016, marking a 41.78 percent rise in their score since April.

BABYMONSTER climbed to third place after seeing a staggering 287.56 percent increase in their brand reputation index, bringing their total score for May to 3,252,218.

ZEROBASEONE rose to fourth place with a brand reputation index of 1,555,709, marking a 103.65 percent increase in their score since last month.

Finally, RIIZE came in at a close fifth with a brand reputation index of 1,420,204, marking a 101.33 percent rise in their score since April.

Check out the top 30 for this month below!