Star Brand Reputation Rankings Announced

Jun 01, 2024

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of May!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from April 30 to May 30.

Lim Young Woong held onto his spot at the top of the list this month with a brand reputation index of 9,485,159, marking a 17.28 percent rise in his score since April.

IVE took second place with a brand reputation index of 6,123,143, marking an impressive 74.37 percent increase in their score since last month.

Ma Dong Seok shot to third place after seeing a whopping 128.90 percent increase in his brand reputation index, bringing his total score for May to 6,034,312.

Byeon Woo Seok came in at a close fourth with a brand reputation index of 5,804,762, marking a 73.48 percent rise in his score since last month.

Finally, Kim Soo Hyun rounded out the top five with a brand reputation index of 5,617,081 for May.

Check out the top 30 for this month below!