June Variety Star Brand Reputation Rankings Announced

Jun 02, 2024

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from May 1 to June 1.

Yoo Jae Suk topped this month’s list with a brand reputation index of 3,286,188, marking a 61.69 percent increase in his score since May. High-ranking phrases in his keyword analysis included “Whenever Possible,” “nation’s MC,” and “You Quiz on the Block,” while his highest-ranking related terms included “talk,” “diligent,” and “consistent.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 90.57 percent positive reactions.

Meanwhile, Jun Hyun Moo took second place for the month with a brand reputation index of 2,563,117 for June.

Tak Jae Hoon rose to third place with a brand reputation index of 1,832,927, marking an 87.35 percent increase in his score since June.

Shin Dong Yup ranked fourth for June with a brand reputation index of 1,544,029, while Lee Kyung Kyu followed close behind at fifth with a score of 1,413,082—marking a 56.42 percent rise in his score since May.

Check out the top 30 for this month below!