"Fashion King" Starring Joo Won and f(x)'s Sulli Selected for Okinawa International Movie Festival

“Fashion King” is the only film from Korea that was invited to the Okinawa International Movie Festival this year.

The film is based on the webtoon of the same name by cartoonist Keean84. Its story centers on Woo Ki Myung (played by Joo Won), a young man who has no plans or dreams until he takes up fashion design in order to impress his crush, Park Hye Jin (Park Se Young). However, he’s so caught up on transforming into a “Fashion King” that he fails to notice that Kwak Eun Jin (f(x)‘s Sulli) has fallen for him and is similarly trying to take on a new look to get his attention. The film also stars actors Ahn Jae Hyun and Kim Sung Oh.

The Okinawa International Movie Festival has been held every year since 2009 with the theme of “Laugh & Peace.” This year, the festival is focusing on comedies and has invited films from over 16 countries in addition to Japan and Korea, including Russia, Cambodia, and Malaysia.

The film premiered in Korea last November. Following the festival, “Fashion King” will be released in Japan in theaters in early April.