Watch: HYBE/ADOR's New Girl Group NewJeans Drops Interactive "Hype Boy" MV + Introduces Group Members

NewJeans has unveiled their second music video!

On July 22, ADOR, HYBE’s sub-label headed by the agency’s Chief Brand Officer (CBO) Min Hee Jin, grabbed everyone’s “Attention” with their surprise debut music video release. On the schedule for their 1st EP, the group also announced that they would release multiple music videos leading up to their official debut on August 8.

At midnight KST on July 23, NewJeans followed up with introduction posts for each member, finally giving fans the opportunity to familiarize themselves with the group.

At the same time, the new girl group also unveiled their music video for “Hype Boy”! The interactive music video starts with an introduction clip. At the end of the video, you will be given the option to choose which member’s version of the full MV you’d like to watch.

Check out NewJeans’s member introductions below and then take a look at their interactive “Hype Boy” music video!

Minji

Hi, there! 🌷🐰#NewJeans_MINJI pic.twitter.com/ZrpeWCCwjZ

— NewJeans (@NewJeans_ADOR) July 22, 2022

Hanni

Hello, World!🌷#NewJeans_HANNI pic.twitter.com/YMD4lXBmpf

— NewJeans (@NewJeans_ADOR) July 22, 2022

Hyein

Hi, I'm Hyein!💕#NewJeans_HYEIN pic.twitter.com/ySwVvbLtCt

— NewJeans (@NewJeans_ADOR) July 22, 2022

Haerin

Hey!💘It's me, Haerin!#NewJeans_HAERIN pic.twitter.com/1x8gXXDe9E

— NewJeans (@NewJeans_ADOR) July 22, 2022

Danielle

Finally, I'm here!🎀💕#NewJeans_DANIELLE pic.twitter.com/wBlFMvBSRL

— NewJeans (@NewJeans_ADOR) July 22, 2022

Watch NewJeans’s “Attention” music video here and check out their first big batch of teaser photos here!